Marketing professionals worldwide know that Google’s ranking factors define the rules for engagement when it comes to Search Engine Optimisation (SEO). Previous Google core updates have shaken up the digital landscape, marginalising sites that had built foundations with black hat (meaning kind of dodgy) SEO tactics.
These latest Google algorithm updates have made it difficult to succeed with anything that isn’t quality content, meaning a better experience for people while searching for information and better rewards for sites that contribute meaningful information.
While some businesses probably have the basics of SEO best practices down, Google’s core updates released several times a year can still impact business website rankings, causing a rise or fall against new or reassessed competitors.
Fine-tuning is the name of the game
The core update in 2023 gives marketers a glimpse into the future of Google. The tech giant is always improving its offering to users, refining results and improving user experience to provide a more sophisticated and nuanced results page with featured highlights. Google’s core updates will continue to affect search rankings, demanding businesses to refine their own content in order to keep up with the quality the search engine now expects. If you want to rank highly for the right keyword and stay there for the long term, it’s essential to adapt your strategies in line with these new ranking factors.
What does this mean for SEO?
SEO experts and webmasters must continuously monitor their site’s performance and be ready to take agile action if they notice a drop in traffic or rankings as 2023’s Google updates roll out. Google’s core update for the year will prioritise pages that provide more value over those currently ranking well on the search engine. The update could significantly reshuffle of Search Engine Results Page (SERP) rankings and a need for companies to rethink their SEO strategy.
As the update takes hold and we see its full impact on the digital landscape, we’ll keep you updated on the impacts of core update 2023 and how savvy marketers should respond to the changes.
In our experience, SEO is something many business owners don't think (or know) about, yet it is a vital strategy step to remain competitive online in an ever-changing environment. If you like to explore more and gain an advantage, reach out to us for a discussion as to how we can assist you.